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Piceasoft selected as a top-class innovator for funding under the European Innovation Council


Piceasoft has been selected for 1,98 million euros funding under the recently launched European Innovation Council (EIC) pilot. A total of 57 small and medium-sized companies were selected for funding under EIC. The companies selected following face-to-face interviews with a jury of innovators, entrepreneurs and venture capitalists, will receive a total amount of 94.25 million euros.

Piceasoft’s two-year project funded by EIC will create next generation online trade based on company own IPR (data transfer, diagnostics and erasure technologies) in solutions for used mobile devices. Project will expand Piceasoft’s business in the USA and in Europe and it will speed up company’s ambition to become the leading independent software company of industry.

Piceasoft’s software platform offers an easy to access and user friendly in-store tool for a smooth and fast transfer of all personal content and data when switching to a new mobile device. It is offered for all mobile brands and all major mobile platforms. Other key features of the software platform are diagnostics of the mobile device condition. It helps to determine its value for a smart onward disposition decision and enable an often-required complete data erasure to industry standards for mobiles repair, future buy back or recycling purposes. Major mobile operators and retail chains, including Vodafone, Telefonica, Telenor and Elkjøp/Gigantti, use Piceasoft’s software in their stores to make changing or recycling a mobile device as simply for their customers as possible.

“With the European Innovation Council pilot, we set out to support high-flying entrepreneurs with breakthrough ideas and a clear ability to create new markets. This very first group of innovators certainly has that potential”, said Carlos Moedas, European Commissioner for Research, Science and Innovation.

European commission jury were convinced that Piceasoft team have outstanding experience and knowledge of their market sector. Piceasoft technology is an independent platform that does not exist in the market, the business model is easy to operate, and strategy is solid.

“We are excited that the jury considered Piceasoft business idea being innovative, responds to end-users’ need and contribute to the creation of a new market”, said Risto Kivipuro, Piceasoft Chairman.

The used mobile phone market is estimated to be worth 17 billion US Dollars this year based on own market data research and is forecasted to continue to grow as consumers are increasingly attracted to greater value for money and a positive environmental impact. “Piceasoft is well established and known in the European market. It is our intention to further expand in Europe and become the major player also in the USA. This EU funded project helps us executing our vision.” said Jyri Roselius, Piceasoft CEO.

Piceasoft Ltd
Jyri Roselius
CEO

Further information: Jyri Roselius CEO, Piceasoft Ltd:
+358 40 530 2601, jyri.roselius@piceasoft.com

About Piceasoft Ltd
Piceasoft is a Finnish company, located in Tampere. Since it was founded in 2012, Piceasoft has created a unique set of software solutions to cover the whole lifecycle of mobile devices. These solutions create new business opportunities and enable a cost-efficient service for mobile operators and retail chains. Our innovative products are disrupting mobile device buyback, repair and recycling business. Our software products are easy to use and offer added value to the end user, which means better ROI and user satisfaction. In short, we promise to Simplify Your Mobile Life. www.piceasoft.com