MWC25 was an incredible opportunity to connect with industry leaders, partners, and innovators shaping the future of mobile technology. We were thrilled to showcase how Piceasoft’s solutions help you optimize mobile device trade-in, repair, and recycling services to empower businesses to unlock new revenue streams while advancing sustainability.
A heartfelt thank you to everyone who visited at MWC25 your insights, discussions, and enthusiasm made this event truly special. We left Barcelona inspired by the growing momentum behind the circular economy and excited about the opportunities ahead.
What We Shared: Our Vision for MWC25
In the lead-up to MWC, we positioned Piceasoft as the enabler of profitable sustainability—powering the circular economy for mobile devices and helping businesses transform device lifecycle management from a cost center into a growth engine. Across our pre-event campaigns, we emphasized how our platform
- Unlocks revenue potential by embedding circular economy services (trade-in, repair, insurance) into customer journeys.
- Maximizes asset value through diagnostics and bulk processing.
- Future-proofs operations by reducing e-waste and aligning with ESG regulations like the EU’s Right to Repair directive.
Our delegation brought this vision to life through:
1. Simplified Trade-Ins with PiceaOnline
Live demos showcased how operators and retailers use PiceaOnline to:
- Launch fully digital trade-in programs in stores and in mobile apps
- Dynamically route devices to highest-value channels (refurbishment vs. recycling).
2. Bulk Processing Breakthroughs with PiceaVolume
Refurbishers and recyclers explored how PiceaVolume:
- Processes up to 400 Android and 500 iOS devices hourly with ADISA-certified erasure.
- Reduces labor costs through automated diagnostics and batch workflows.
- Aligns with increasing need for GDPR, NIS and R2
3. Enhancing Customer Loyalty with PiceaServices
Retailers engaged with PiceaServices like:
- Picea® Switch: Fast and easy personal content transfer between mobile devices.
- Picea® Verify: Instantly checks locks, carrier status, and blacklists to prevent buyback losses.
- Picea® Diagnostics: Cuts No Fault Found returns and unnecessary repair center deliveries.
- Picea® Eraser: Ensuring that no data is left into device when returned, with ADISA certification
Our MWC25 Highlights: Connections & Conversations
MWC25 proved to be an invaluable opportunity to strengthen relationships and spark new collaborations. Over four dynamic days, our team engaged in meaningful discussions with current customers, potential partners, and industry leaders—all united by a shared vision for a more sustainable and efficient mobile ecosystem.
A. Building Bridges Across the Industry
We were thrilled to reconnect with long-standing partners while welcoming new prospects from Europe, North America, and emerging markets. These conversations reinforced the growing demand for solutions that:
- Simplify trade-in programs for operators and retailers
- Streamline device refurbishment and recycling at scale
- Enhance customer experiences with seamless diagnostics and data management
B. Key Themes That Resonated
Several critical topics emerged in our discussions:
- Sustainability as a Business Driver
- Operators and retailers are actively seeking ways to reduce e-waste while creating new revenue streams
- Many explored how our AI-powered device grading can help them maximize device reuse and meet ESG goals
- The Booming Second-Hand Market
- With the growth of the refurbished device market, there’s strong interest in:
- Automated trade-in platforms that reduce operational overhead
- Accurate device health assessments to ensure resale value
- Circular Economy Opportunities
- Retailers are looking to integrate trade-in directly into sales channels
- Recyclers need high-volume processing tools that maintain compliance
- Many saw potential in our end-to-end lifecycle solutions to address these needs
The enthusiasm from visitors confirmed we’re on the right track—and we left Barcelona with exciting new partnership opportunities and fresh insights to guide our product roadmap.
Looking Ahead: Shaping the Future of Mobile Sustainability
MWC25 made one thing clear: the circular economy is no longer optional—it’s a competitive necessity. As device reuse continues to grow, businesses that fail to adapt risk losing both revenue and customer trust.
At Piceasoft, we’re doubling down on innovation to help our partners lead this transition. Are you ready to future-proof your business? Join other forward-thinking companies already transforming device lifecycle management.
For further information, contact:
Juha Niittymäki, Partner Manager
About Piceasoft
Located in Tampere, Finland, and founded in 2012, Piceasoft creates new business opportunities within the mobile device circular economy. Our ever-expanding platform and ecosystem powers companies at all levels to offer mobile device trade-in, support, repair, and recycling services. Working with customers and partners in over 70 countries, our platform provides a single solution for businesses to introduce new services and revenue streams while reducing e-waste and promoting sustainability.